Create Your Complexion
For the first time for Chanel’s US Artistic Direction, a US market need led to the creation of a fully omni channel campaign that spanned all points of distribution for our market. Create Your Complexion was driven by a new way of speaking to our clients where we took a cross-axes approach that fully integrated the skincare and foundation categories.
With this new way of communicating, clients were able to understand how product pairings would influence their end result.
Master Matte, Blur Lines, Reveal Your Glow, Freshen Up, Keep it Natural, and Be Brilliant
My Role.
Creative Strategy
Concept Development with US Artistic Direction Creative Team
Image Production
Approval Process with US Leadership and Global Artistic Direction
Project Management from Briefing to Concept to Orchestration Development to Deliverables
Creative Assets Timeline Management
Process Development and Implementation of US 360 Campaign
Image Assets
Orchestration
Chanel.com Takeover (Moodboard, Home Page Push, Axis Pushes, Mega Menu, Product Listing Page, Product Description Page Banners and Enhanced Content)
CRM (Campaign Launch Email, Campaign Repromote Email, Banner Push, Geo-Targeted Event Specific Emails)
Social (@ChanelBeauty Organic + @Chanelofficial Paid Carousel Posts, Static Posts, Carousel Stories, Collection Ads)
Digital Display
Eretail (Content Page, Site Banners, Email, Product Description Page Banners and Enhanced Content, Paid and Organic Social)
Point of Sale (14 events at Nordstrom each lasting one week)
Collateral (Sample Kits and Signage)
Performance
Extremely Well Received
The campaign launched in 2019 and has since been anniversaried three times and expanded to be available to all 26 markets.