Holiday 2024
For the holiday season, Hero Cosmetics needed four connected yet distinct campaigns: Holiday Kits, 5 Days of Deals, Black Friday/Cyber Monday, and Giving Tuesday. They used a unifying illustration style to tie the campaigns together, while telling different stories across each moment to keep the experience fresh and avoid consumer fatigue. The digital campaign also extended into packaging and retail, creating one cohesive holiday presence across every touchpoint.
My Role.
Creative Strategy
Project Management from Briefing to Concept to Orchestration Development to Deliverables
Image and Video Production
Illustration Production Vendor Management
Creative Assets Timeline Management
Assets
Orchestration
Holiday Kits: LP, PLP, Nav, PDP, Email, SMS, Paid Social, Organic Social, Packaging
5 Days of Deals: LP, PLP, Nav, PDP, Email, SMS, Paid Social, Organic Social, Influencer Outreach
Black Friday / Cyber Monday: LP, PLP, Nav, PDP, Email, SMS, Paid Social, Organic Social, Eretail
Giving Tuesday: HP, Nav, Email, SMS, Organic Social
