Red Carpet Beauty - Creative Strategy
Chanel’s US Digital Marketing and Public Relations teams saw an opportunity to engage clients with ‘of the moment’ content generated from key brand moments like shows and red carpets.
The small initiative became extremely successful and I was tasked with defining how to expand the program to create an omni-channel experience.
Isolating 12 key moments throughout the year, the strategy had to allow for a quick turn around from asset development to deployment and a low budget as each moment was only relevant for a short period of time.
My Role.
Creative Strategy
Approvals with US Leadership on Strategy
Strategy
Programming
Chanel .com:
Red Carpet Beauty Live for up to two weeks following A High Touch Event
CRM:
Red Carpet Beauty Email goes out within 24-72 hours after A High Touch Event
SAB/BTQ:
Modular design for Animating Red Carpet Beauty for two weeks following A High Touch Event
Paid/Organic Social:
Organic Social goes live within a day or two following A High Touch Event for Red carpet Beauty
Paid Social Goes Live for two weeks following A High Touch Event, in line with SAB, for red carpet beauty
BA communication:
Red Carpet Beauty Content live on inside beauty within 24-72 hours following a high touch event
