Through Her Lens
Chanel’s US PR team wanted to drive awareness of Through Her Lens and the CHANEL partnership with Tribeca Film Festival. They briefed US Artistic Direction on creating a media campaign in addition to the normal work scope that would engage viewers with compelling storytelling around the program and reinforce the CHANEL brand value of empowering women.
The media campaign was divided into three phases:
Phase 1: Teaser - focusing on short insightful interviews with participating filmmakers where they share their point of view on the importance of sharing women’s voices in filmmaking
Phase 2: Event - Extending the stylistic theme from the teaser phase while capturing the perspectives of women established in the film industry
Phase 3: Repromote - combining the two types of assets to reignite awareness after the event was over
My Role.
Creative Strategy
Concept Development with US Artistic Direction Creative Team
Image and Video Production
Approval Process with US Leadership
Project Management from Briefing to Concept to Orchestration Development to Deliverables
Creative Assets Timeline Management
Process Development and Implementation of US Media Campaign
Video Assets
11 video assets total
Orchestration
Tribeca Website (Landing Page)
Tribeca Social (Paid and Organic Video Posts, Static Posts, Video Stories)
THL Program Collateral (Invite, Notebook, Menu, Program, Schedule, Welcome Note, Evite, STD, Evite, Snapchat Filter)
