Neiman Marcus WFJ Co-op - Fine Jewelry
As part of a new initiative to partner more closely with Neiman Marcus, Chanel’s US Marketing briefed US Artistic Direction on creating unique assets featuring a mix of fine jewelry pieces across multiple collections.
The concept played on the friendship between two women who are utterly comfortable with one another.
My Role.
Creative Strategy
Concept Development with US Artistic Direction Creative Team
Image and Video Production
Approval Process with US Leadership
Project Management from Briefing to Concept to Orchestration Development to Deliverables
Creative Assets Timeline Management
Process Development and Implementation of US Co-op Orchestration
Image Assets
Orchestration
Neiman Marcus Custom Content Page
Neiman Marcus CRM (Launch Email)
Social (Paid and Organic Carousel and Static Posts)
Printed Mailer
