J12 Yacht Club
At the mark of the 20th anniversary, Chanel celebrated with the relaunching of the J12 watch. To bring awareness, US Marketing and Events briefed US Artistic Direction on concepting a pop up.
US Artistic Direction took inspiration from the J-Class racing Yachts that were featured in the original campaign that launched the watch.
In partnership between US Events and Artistic Direction, the pop up was actualized at the iconic Sunset Beach Hotel on Shelter Island where the space was redefined with a Chanel take on a traditional yacht club.
The pop up was launched with an exclusive event featuring a performance by Billie Ellish.
My Role.
Creative Strategy
Approval Process with US Leadership
Project Management from Briefing to Concept to Orchestration Development to Deliverables
Creative Assets Timeline Management
Process Development and Implementation of Pop Up with US Concepting
Orchestration
Chancel.com (Event Page)
CRM (E-Save The Date and Evite for Exlusive Event, Pop Up, and 1:1 Fashion Advisor Appointments)
Point of Sale (Full Design of Outside of Building, Restaurant Space, Shop, Beach Umbrellas, Ships, Signs, Flags, Stage, Step and Repeat, etc)
Collateral (Napkins, Cups, Shirts, Hats, Menus, Invites, Coolers, Placemats, Plates, Chargers, Postcards, Gameboards, etc)
