Neiman Marcus WFJ Co-op - J12
In partnership with Neiman Marcus to create exclusive content for their clients, Chanel’s US Marketing briefed US Artistic Direction on creating unique assets featuring the J12 Watch.
Marking the 20th anniversary of the watch, this content took inspiration from the J-Class Racing Yachts while tying it back to the Global campaign all around moments in time.
During the course of the project, the scope expanded from a content page and an email to several site placements, a content page, two emails, and several paid and organic social assets.
My Role.
Creative Strategy
Concept Development with US Artistic Direction Creative Team
Image and Video Production
Project Management from Briefing to Concept to Orchestration Development to Deliverables
Creative Assets Timeline Management
Process Development and Implementation of US Co-op Orchestration
Image Assets
Orchestration
Neiman Marcus Site Takeover (Custom Content Page, Home Page Banner, Mega Menu, WFJ Landing Page Banner, Product Landing Page Banner, Lightbox, Etc)
Neiman Marcus CRM (Launch Email and Follow Up Email)
Social (Organic: Video Stories, Video Posts, Static Posts and Carousels Paid: Video Posts, Video Stories, 3 Segment Stories, Carousel Posts)
